Cam came from a marketing background, but he awakened to its charm after experiencing its effect in real life. At the age of 17, he had the chance to work in advertising at his workplace at that time. His supervisor instructed him to use $150,000 on yellow pages, but Cam suggested using Google Ads instead. The results were incredible.
Cam said it was inspiring to see the entire process of a business, from product production to sales and distribution. He also picked up on the importance of website quality at this time.
With his knowledge of economics helping, Cam proceeded to the world of media advising in politics. But after 5 years of campaigns, he wanted to do something different. Cam wanted to help businesses with his love of technology. This eventually led him to his current job in digital marketing.
Cam was initially disappointed to see many small businesses failing to use marketing and sales to grow their business. They knew that they needed to invest in marketing and sales. However, they didn’t know how to utilise them. For example, they would get a brand logo with some marketing materials. They also might get a website developed. Now, they have to figure out how to get customers to their website by themselves.
Cam got his idea to help early startups by identifying customers, figuring out how to reach potential customers and getting their early sales. After that, he would help them build a marketing/sales system. Plus, it will grow alongside their business. His early years as a digital marketing advisor were as a freelancer. He was still figuring out his business model.
Jesse then asked about the metrics from traditional advertising (e.g. radio, tv, billboards, etc.) Cam said traditional advertising was on a nebulous scale. It was a challenge to get segmented data about your audience. However, Cam said political campaigns were different. You do research and get metrics in the form of polls.