Episode 16
Ecommerce, Website, Marketing
Feat. Richard Keeves & Gareth Lane Directors of Concise Digital
We invited Richard Keeves and Gareth Lane, both with over an astounding 40 years of experience in ecommerce website design.
Join us as the two share their deep knowledge in ecommerce marketing and website design.
We invited Richard Keeves and Gareth Lane, both coming to share their astounding 40 years of experience in ecommerce website design.
Summary
Gareth and Richard come from IQ Seven. They provide a website improvement system for website owners. The AI checks websites for businesses and identifies any problems that need to be fixed or improved.
Simon asked Richard and Gareth about the common mistakes in website development. Gareth first answered. He said that many people forget to focus on the user. Make sure to look at your website through the eyes of a customer. He stressed that the audience should always test their website.
Richard’s answer involved the process itself. He found many people think it is the end when they launch the website. In reality, website development is an ongoing process. You will always have to refer to the statistics. Tweak and improve bit by bit. Both Gareth and Richard agreed that there are no perfect, complete websites.
Both guests have been in this industry for a long time. Simon asked if there were any changes. Richard answered that technology is more accessible now. Almost anybody can start an online business for better or worse. Mobile usage is also a significant factor.
On the other hand, the focus on customers had not changed.
