Episode 16

Ecommerce, Website, Marketing

Feat. Richard Keeves & Gareth Lane Directors of Concise Digital

Chapters

00:00
Introduction
02:48
What is IQ Seven?
06:28
Common Mistakes when building Website
12:31
Ecommerce Changes - History
16:00
Emerging Ecommerce Trends
23:25
Treating Online as a Part of Shopping
25:39
Marketing Trends
26:45
Tips to Grow Online
30:17
Richard and Gareth's Call to Action
35:21
Ending

Summary

Gareth and Richard come from IQ Seven. They provide a website improvement system for website owners. The AI checks websites for businesses and identifies any problems that need to be fixed or improved.

Simon asked Richard and Gareth about the common mistakes in website development. Gareth first answered. He said that many people forget to focus on the user. Make sure to look at your website through the eyes of a customer. He stressed that the audience should always test their website.

Richard’s answer involved the process itself. He found many people think it is the end when they launch the website. In reality, website development is an ongoing process. You will always have to refer to the statistics. Tweak and improve bit by bit. Both Gareth and Richard agreed that there are no perfect, complete websites.

Both guests have been in this industry for a long time. Simon asked if there were any changes. Richard answered that technology is more accessible now. Almost anybody can start an online business for better or worse. Mobile usage is also a significant factor.

On the other hand, the focus on customers had not changed.

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