Episode 36
We Talk Social Media ROI
Feat. Kohen Grogan Founder & Director of Yappy Group
We invited Kohen Grogan for this episode of YCTA, and it’s all about social media ROI.
Kohen talks to us about the two big ad platforms Google and Facebook and when to use each. He also shares some tips on targeting your audience.
Kohen talks to us about the two big ad platforms Google and Facebook and when to use each. He also shares some tips on targeting your audience.
00:00
Introduction
04:54
Trends in Ecommerce
07:01
Challenges during COVID
11:38
Considerations for Paid Ads
17:17
Retargeting Key Events
19:08
Google and Facebook
22:45
Proving Social Media ROI
26:06
Looking at Customer Lifetime Value
29:44
People don't believe in Advertising
32:40
Ending
