Episode 50

Building an Active Wear Brand

Feat. Leanne Dodd Creator of ANAM Activewear

Leanne Dodd shared her story of how she came to create elegant, comfortable and supportive activewear for women of all kinds.

Leanne dived deep into her creative vision behind ANAM and shared how she built up this niche brand in the competitive fashion space.

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Leanne Dodd shared her story of how she came to create elegant, comfortable and supportive activewear for women of all kinds.

Play Videovideo previewPlay Video

Chapters

00:00
Introduction
00:38
Background of ANAM Activewear
03:45
Outsourcing some Business Aspects
06:50
Product Development & Target Audience
12:36
The Marketplace & Fashion Standards
18:35
Influencers and Social Media
23:41
Tracking Results of Marketing
27:56
Other Marketing Methods at ANAM
30:24
Main Features of ANAM's Activewear
34:27
ANAM's Future Vision

Summary

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