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Episode 50
Building an Active Wear Brand
Feat. Leanne Dodd
Creator of ANAM Activewear
Leanne Dodd shared her story of how she came to create elegant, comfortable and supportive activewear for women of all kinds.
Leanne dived deep into her creative vision behind ANAM and shared how she built up this niche brand in the competitive fashion space.
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Leanne Dodd shared her story of how she came to create elegant, comfortable and supportive activewear for women of all kinds.
Play Video
Chapters
00:00
Introduction
00:38
Background of ANAM Activewear
03:45
Outsourcing some Business Aspects
06:50
Product Development & Target Audience
12:36
The Marketplace & Fashion Standards
18:35
Influencers and Social Media
23:41
Tracking Results of Marketing
27:56
Other Marketing Methods at ANAM
30:24
Main Features of ANAM's Activewear
34:27
ANAM's Future Vision
Summary
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Services
Fulfilment and Shipping
Supporting with care and accuracy with every order we ship out
Fulfilment Services
Fulfilment
See how we pick and pack
Storage
Melbourne and Perth, East and West
Returns Management
Clean simple process for your returns
Shipping
Shipping Partners
See who we ship goods with
Dead Weight Shipping
No cubic, just dead weight
Guaranteed Landing Cost
No hassle of tax or duties again
Software
Tour of our System
Let us show you what we built for you
Value Added Services
Combining beautiful products
API Integrations
Over 50 various system we can link to
Pricing
Experience
PodCast
Hear interviewed sellers
Events
Learn from Pros
Blog
Valued written documents
About
Our Team
Diversity, Strength and Accuracy
Our Journey
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