Have you ever purchased a piece of clothing online for the brand rather than for the actual product? Let’s be honest we have all been there. The power of a brand is simply incredible. A brand is the be all and end all for businesses especially in today’s ever growing social world. But what is the secret to good branding and where does it all start from? Let’s discuss!
Good branding starts day 1
It’s important to think about your branding from day 1. Whenever you create a new brand or business it’s important to sit down and brainstorm every single adjective that you believe represents the brand. Keep eliminating adjectives until you are left with 3. Focus on these 3 words to establish your core message then expand. These 3 words should be used to market your product from the very start. From the look of your website to your social content and it must be consistent.
Be Different be Remembered
In the words of Seth Godin the author of the Purple Cow everyone remembers the purple cow in a field full of white cows because it is different. The same can be said for your business. No one remembers the standard stock “normal” business because there is nothing that makes them stand out from the pack. As entrepreneurs, we find that being different is a necessity to keep our businesses going. The difficulty is being good different.
Sense of Belonging
“If a consumer relates to a brand, it creates a connection. For example, when you wear your favorite brand it feels like you are wearing an extension of yourself.” Gail McInnes Co-founder of Stylist Box writes. And it’s true! Many brands have developed a cult following that the sight of their logo inspires a tribal sense of belonging. The perfect example of this is the gaming console war. If you played Xbox you defended Xbox. If you played Playstation you defended Playstation. Because of that sense of belonging.
Marketing your brand
Digital marketing plays a big part in branding. It is also the most inexpensive way to market your brand to the masses. Gone are the days of big posters and big advertising budgets. Today Facebook Ads and Google Adwords allow you to get your brand name into the minds of thousands of potential customers daily with a fraction of the spend of traditional marketing means. Today a garage T-shirt company can build a following based on their Instagram account and a couple of Facebook ads.
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